"We have always considered ourselves to be animal lovers, and as having a keen eye for the environment and being attentive to recycling. We both come from the North of Italy and we grew up enjoying the natural beauty that the Italian Alps have to offer. Both of our families love trekking, climbing, skiing and hiking, and we had the good fortune to experience nature close-up from an early age (we even rescued animals in trouble on a few occasions). Our parents gave us a strict education regarding the respect that we owe to Mother Earth, so we were always the kind of hikers or tourists who never left rubbish behind.
But a few years ago we started to realise that "this little attention" wasn't enough and was as nothing compared to all the other bad habits in our lives. Like "normal" people we were using commercial, branded products - sometimes just because they looked familiar or appealing, sometimes simply because the commercials insisted that we needed them. Like everyone growing up during or after the '80s, we were exposed to the powerful influence of TV hype and conditioning. Commercial channels lived off advertising that was, in effect, propaganda for creating a generation of people attached to brands and goods. Because of that, we, as a couple, found ourselves detached from reality - a gloomy, submerged reality - consumed as we were by too many possessions that we lacked the sense to control, and struggling whenever we tried to declutter.
Our disillusion was complete once we understood that we had been willing members of a society where it was normal to buy things only to throw them away. Just consider - as among the worst excesses - packaging: so often made of indestructible plastic, used just once and then tossed - out of sight and out of mind!
In the UK we throw away an estimated 295 billion pieces of plastic every year, and most of those are packaging. When Jo and I finally awoke to the gravity of what lay before us, we decided to be part of the solution, not the problem. We therefore committed to reducing our waste by avoiding unnecessary packaging, finding alternatives to single-use plastic products and switching from disposable household items to reusable substitutes.
I believe that small personal choices can have a considerable impact on our surroundings and that small acts, if multiplied, can transform the world."
"A few years ago I decided to stop buying almost all the cleaning products sold on the market. A terrible experience of toxic reactions following cleaning prompted the decision. Subsequently, I began to research all the products I was using in my home (and on my body too) and what I discovered was quite alarming.
Household products are very harmful to the environment and our health. I learned that everyday household cleaning products (not just bleach) are quite toxic to our health and contribute to respiratory problems, skin irritation, nervous- system damage and other health issues. Apparently, the average woman wears 515 Chemicals on an average day ... without including what we breathe, eat and use for cleaning our home.
So, I started thinking that maybe there was a different way for my beauty and cleaning routine, that different applications didn't require different products and that I had to stop collecting thousands of expensive and toxic products under my kitchen and bathroom sink.
The truth is that a household or beauty product is good for us not just because powerful marketing campaigns say so and, maybe, we have to start believing more in ourselves, than in what the TV tells us.
My different way was starting my household and cosmetics DIY, based on natural, toxic-free and biodegradable ingredients.
It's been a long journey ... in the last five years I have been reading and studying a lot of books and blogs from reputable sources, and I have been trying out a dozen recipes. Because of my bachelor's degree in Philosophy, I have an academic approach to things, and I love studying and investigating. That's why, when I start researching, I always look for professional and competent sources. Nowadays the web is full of approximative and imprecise tips and tutorials, and it's challenging to find the right path. A classic example is about Sodium Bicarbonate: often you can see this useful powder recommended as a softener or limescale remover, but this is entirely wrong.
Now I feel confident enough to share my knowledge with you, and you are going to find everything in my book and on this website. I hope you will find your right path as well ...always remember...
THE JOURNEY OF A THOUSAND MILES BEGINS WITH ONE STEP (Lao Tzu)"
JO & DANI
"Our DIY journey was not easy - it required a lot of commitment, time and passion for managing all the challenges we faced, especially at the beginning.
That's why we had the idea to create "The Green Kit" and the "Essential Household Guide". It's definitely the easiest and quickest way to start making your household cleaning products. It's actually easier than cooking, and it will reduce your footprint to a minimal waste level and improve your family health significantly."
SO... HAPPY DIY!